The Pinnacle Experience features captivating speakers, panels, roundtables, and customized, one-on-one content.

Also, new this year are Pro Remodeler's Subject Matter Experts!

Book one-on-one time and gain customized advice on any aspect of your business.

Early bird attendees can lock in one-on-one consultations with a remodeling or home improvement expert of your choice. You'll get personalized feedback on how to improve your business from some of the industry's most sought-after minds on the topics of sales, marketing, operations, and more.

Individual consulting services like this normally cost thousands of dollars, but you'll get it for FREE when you register for The Pinnacle Experience. Sign up today for a 20-minute session before your favorite expert is booked! See the full list of Subject Matter Experts here.

Below is only a partial list of our all-star lineup. Watch for more information shortly on all 44 of our speakers.

General Sessions

Keynote: Vince Papale

“Inspiration for Disney movie Invincible”

Former Philadelphia Eagles Team Captain

View Bio

Brian Gottlieb

“Home Improvement Industry Icon”

Founder, Tundraland Home Improvements

Founder, Renewal by Andersen of Greater Wisconsin

View Bio

Eric Finnigan

Vice President, Research
Demographics, John Burns Real Estate Consulting

View Bio
Full Service Remodeling

A.J. Ballantine

Owner, Cornerstone Remodeling

View Bio

Lane Boland

COO, CQC Home

View Bio

Wesley Crocket

General Manager, Mahogany Builders

View Bio

Jef Forward

“A Fearlessly Authentic Leader”

President, Forward Design Build Remodel

Greg Harth

President, Harth Builders

View Bio
Home Improvement

John Dupuy

CEO, Renovo Home Partners

View Bio

Ian Foltz

VP, American Remodeling Enterprises

View Bio

Charlie Gindele

“Home Improvement Sales & Lead Gen Legend”

Business Coach, Certified Contractors Network

Author, Lessons Learned: My Journey from Contractor to Businessman

View Bio

Jesse Kreisman

Vice President, ALCO Products

View Bio

Cameron Root

President, High Performance Homes

View Bio

Jay Shah

Director of Marketing, Dreamstyle Remodeling

View Bio
Subject Matter Experts
Full Service Remodeling

Will Giesey,
Subject Matter Expert

“Sales Superstar”

Managing Partner, Bellweather Design Build

Topic: From Solo Sales to a Sales Team
You're a savvy sales leader, but your business growth is limited by your capabilities. How can you take your company from a solo salesperson (you, most likely) to developing a department of savvy salespeople? Will Giesey knows this process well. During his time leading Bellweather, Will built a powerhouse sales department, learning what it takes to motivate a team, understanding commission structure, and sharing the impact of delegation.

View Bio

Josh Harris,
Subject Matter Expert

“Website Wizard”

VP & Owner, Jerry Harris Remodeling

Topic: Create A Better Website
Why is Jerry Harris Remodeling a leader in its market? How do they grab so much share of mind among homeowners? The answer lies in the company's best-in-class branding starting on its website. Book a one-on-one session with Josh for a customized audit of your website including the way it's positioned in your market, design, tone of the copy, and effectiveness of getting, and converting, leads.

View Bio

Mark McClanahan,
Subject Matter Expert

“Process President”

President, Mosby Building Arts

Topic: Improve Your Systems and Processes
Where are you struggling operationally in your company? Is it Sales? Production? The handoff between the two? Mark has a favorite saying that's served him well, “Behavior + Process = Results” and he should know. As president of a nearly $25 million company, Mark has honed Mosby’s internal systems to achieve powerful growth and greater efficiency. Book a one-on-one session with him to get customized advice on improving your own business processes.

View Bio

Chris Payson,
Subject Matter Expert

“Beacons of Branding”

Founder, COCOON

Topic: Branding Your Company
Building a great brand requires a great strategy. A strong brand makes people feel good, dream, big, and commit to taking action. No one understands this better than Angela and Chris who rebranded their entire company, including a name change in 2020. Book a private session with them to gain insight on your marketing assets and suggestions on how to strengthen your overall messaging and brand. thecocoon.com

View Bio

Angela Payson,
Subject Matter Expert

“Beacons of Branding”

Founder, COCOON

Topic: Branding Your Company
Building a great brand requires a great strategy. A strong brand makes people feel good, dream, big, and commit to taking action. No one understands this better than Angela and Chris who rebranded their entire company, including a name change in 2020. Book a private session with them to gain insight on your marketing assets and suggestions on how to strengthen your overall messaging and brand. thecocoon.com

View Bio

Larry Weinberg,
Subject Matter Expert

“Vision Visionary”

CEO, BOWA

Topic: Executing a Company Vision
BOWA sits happily at the spot where most remodelers want to live: close to $40 mil in annual revenue, high-end projects, and huge repeat/referral business. To get there, Larry has relied on four simple words: A strong company vision. In your one-on-one session with him, Larry will provide feedback on your company vision statement, work with you on how to achieve the vision's goals and offer advice on getting your team on board.

View Bio
Andy Wells

Andy Wells,
Subject Matter Expert

“Metrics Mentor”

President, Normandy Remodeling

Topic: How to Grow Your Company
Normandy's looking at more than $30 million in revenue for 2023. How do they do it? That would take a book to explain, but one best practice is that Andy Wells gets an email every day with the company metrics he knows are most important. In this one-on-one session, Andy will look at your budget, provide customized advice, and reveal the key metrics that you should be watching in marketing, sales production, and operations.

View Bio

Joey Willhite,
Subject Matter Expert

“Operations Optimizer”

General Manager, Bellweather Design Build

Topic: Identify Your Management Mistakes
Grab your processes, operation documentation, organizational charts, and/or leadership goals to answer the question: Is your company set up for success? Willhite takes the reins of business strategy and growth, systems development, and team cohesion at Bellweather. He’s a creative problem solver and results-driven team leader who will help you identify where you’re losing efficiency.

View Bio
Home Improvement
Drew Barto

Drew Barto,
Subject Matter Expert

“Social Media Standout”

Director, Home Improvement, Pro Remodeler

Topic: Improve Your Social Presence
Due to its massive success last year, we’re bringing back social media one-on-one consulting sessions. Drew was the director of marketing at Energy Swing Windows for 13 years where he honed his expertise at generating leads and building brands through social media. Book a time slot with him to review your social media pages and give feedback on how to improve your presence.

View Bio

Dawn Dewey,
Subject Matter Expert

“Marketing Mastermind”

Senior VP, Marketing & Business Development, Dreamstyle Remodeling

Topic: An Audit of your Marketing Mix
Dreamstyle is an industry race car, and Dawn is one of the people steering it. Think about it: this is the head of marketing for a remodeler with nearly $160 million in yearly revenue. Dawn understands how to reach homeowners better than most people alive today. She will look at your total marketing spend by segment, and provide insights and analysis on how you can make that budget work more effectively for your business.

View Bio

Joaquin Erazo,
Subject Matter Expert

“Marketing Magician”

Marketing Strategist, DreamMaker Bath & Kitchen

Topic: Creating Stronger Marketing
When it comes to marketing, Joaquin is a jack of all trades….and a master of them as well. He can quickly grasp the big picture and translate it into executable marketing actions that produce results. In your one-on-one session with him, he’ll give you customized insight and advice whenever you think you need it, whether that’s your website, social media, direct mail pieces, or general digital marketing.

View Bio

Tom Houghton,
Subject Matter Expert

“Video Virtuoso”

Owner, Round Peg Solutions

Topic: How to Create Videos That Wow Your Prospects
Tom helped lift Bearded Builders to the highest revenue and profit ever at the company. Because of his passion for sharing knowledge and helping others, Tom has moved on to consult with remodeling and construction companies across the country. In this one-on-one session, Tom will provide you with real-time feedback on your video testimonials and social media and website videos, offering tips on best practices for optimal impact on your audience.

View Bio

John Martindale,
Subject Matter Expert

“KPI King”

CEO, Brothers Services
Co-Owner, Certified Contractors Network

Topic: How to Build a Viable Business by Boosting Profit
As the CEO of Brother Services, a $35 million exterior and interior remodeling company, John knows the importance of understanding your numbers. In fact, as the co-owner of Certified Contractors Network, he now trains a network of nearly 300 remodelers and home improvement contractors on KPIs and business operations. In this one-on-one session, John will review your P&L, identify areas needing improvement, and provide recommendations on boosting your bottom line.

View Bio

Scott Siegal,
Subject Matter Expert

“Margin Master”

President, Maggio Roofing Company
President, Certified Contractors Network

Topic: How to Build a Viable Business by Boosting Profit
Scott has learned a lot by running a successful roofing company for 30 years. And he’s learned even more by overseeing a network of nearly 300 remodelers and home improvement contractors who he’s trained on best practices in sales, marketing, production, and more. Scott has observed more success in contractors who focus on increasing profit rather than revenue. In this one-on-one session, Scott will review your P&L, identify areas needing improvement, and provide recommendations on boosting your bottom line.

View Bio

Professional Remodeler inspires and educates more than 85,000 businesses in the residential remodeling industry. These companies include design-build firms and home improvement professionals. Led by a team of expert editors and former remodelers, Pro Remodeler has earned numerous prestigious awards for editorial coverage.

www.proremodeler.com

Eric Finnigan

Vice President, Research
Demographics, John Burns Real Estate Consulting

Eric Finnigan has been forecasting the economy and housing since 2007. At John Burns Research and Consulting, he oversees several building industry research and consulting reports, including the U.S. Remodeler Index, a current and in-depth view of the professional residential remodeling industry. Eric also co-leads demographics research for John Burns.

Prior to joining John Burns Research and Consulting, Eric led business cycle forecasting and theme-driven investment strategy research for Clarion Partners in New York, an $84 billion real estate investment platform. Prior to his time at Clarion Partners, Eric was Vice President at Rosen Consulting Group in Berkeley, California in charge of economic forecasting, research, and consulting. Eric holds a masters in Economics. And he’s based out of Boulder, Colorado.

Vince Papale

Former Philadelphia Eagles Team Captain

In 1976 Vince Papale was in his 6th year of teaching at his alma mater, Interboro High School while was working on his master's degree in counseling and also coaching football and track. As a 10 year season ticket holder for his beloved Philadelphia Eagles Vince had a dream . . . to be an Eagle. At the same time the USA was celebrating its bi-centennial birthday. 1976 was a time when Philadelphia fans were buried in 11 years of defeat, when Americans were battling the lingering effects of Watergate, the Vietnam War, and a sweeping energy crisis. Ordinary people appeared badly in need of a champion from their ranks, and this local schoolteacher/coach answered their call.

The Philadelphia Eagles had hired a passionate and idealistic rookie Head Coach, Dick Vermeil, who boldly announced that he wanted to shake up his new team and publicized that he was going to conduct an open tryout for all comers. Ignoring all of the nay sayers and doubters Vince not only attended the try out but he was offered a contract on the spot and he got the sweet and ultimate last laugh by making the team.

Re-inventing himself from a 30 year old schoolteacher, who did not play football in college, to an NFL star, Vince Papale defied the million to one odds against him. Not only did he make the team but he was voted by his teammates Captain of the Special Teams and most recently was selected by the fans as the best Special Teamer in the Eagles 75-year history.

He has received numerous awards around the country for his charitable contributions and efforts including the coveted Vince Lombardi Award for Courage for overcoming his bout with colon cancer. He lends his support to too many charitable organizations to mention but Vince is very proud to note he has had the American Flag flown in his honor over the United States Capitol and by the troops in Iraq & Afghanistan, whom he considers his heroes!

He is married to the former Janet Cantwell who was on the USA World Gymnastics team. They have two children, Gabriella and Vincent. Vince is the subject of the blockbuster Disney movie, Invincible, which topped the charts for 2 straight weeks after its release in 2006.

Now, in today’s fragile economic times, he continues to respond to the need for a motivating hero who knows what it's like to battle and overcome adversity. He is regarded as one of the top motivational speakers. As the ultimate underdog, Vince continues to thrill audiences with his energy, passion and humor.

Keynote: Brian Gottlieb

Founder, Tundraland Home Improvements

Founder, Renewal by Andersen of Greater Wisconsin

In 2009, Brian Gottlieb founded Tundraland Home Improvements on a plastic folding table with just $3000. Since that time, he's founded Jacuzzi Bath Remodel of Arizona and Renewal by Andersen of Greater Wisconsin. In 2021, Jacuzzi Corporation acquired his Arizona business and in 2022, Leaf Home Enhancements acquired Tundraland. In the fall of 2022, his Renewal business in Wisconsin was acquired by his executive leadership team. The three businesses combined, with close to 600 employees, and generated more than $150,000,000 in revenue.

Brian is widely recognized for his inspirational leadership style which systematically unleashes the full potential in others, and through that process, creates an environment where both business and people become limitless. He scaled his businesses by aligning people around the notion that they aren't a construction company or a sales and marketing company; they are a training and development company that happens to be in home improvements. By obsessing on developing people, his businesses have rightfully earned the reputation of being some of the best run home improvement companies in the industry today.

Brian is a Guinness World Record Holder, an alumnus of Harvard Business School, and is currently writing a business book on culture, leadership, and people development.

Cameron Root

President, High Performance Homes

Cameron is the President of High Performance Homes and designer of the High Performance Window.

As president, Cameron is the head of the company, working between the executive team and the department managers, providing strong leadership during the growth and expansion of HPH to 15 locations across three states, and projected revenue of $75 million in 2023.

Cameron specializes in developing large sales organizations and overseeing team development. To meet the demands of a growing business, Cameron has been pressed to develop creative solutions over the last twelve years. Because of this, HPH has continued to reach the corporate goal of continual growth every year.

Cameron is well known for his sales and marketing coaching and looks forward to sharing his advice at the upcoming Pinnacle Experience.

Lane Boland

COO, CQC Home

Chief Operating Officer of CQC Home - a 16 million dollar design-build remodeler. With his partner and founder of CQC - Ken Combs, invented the PD/PM System to reduce profit slippage from estimate to actual from -8% to +1% and improved CQC from 2% net on 8 million in sales to 11% net on 16 million in sales in 6 months.

Jay Shah

Director of Marketing, Dreamstyle Remodeling

Jay Shah received his Master's in Business Admin from UNM in 2018 and has been with Dreamstyle Remodeling for more than 8 years, currently as their Director of Marketing. He is accountable for monthly marketing spend and its ROI, forecasting a 3- month outlook for all company branches, negotiating rates/buys, implementing call center and recruiting technology/programs, developing & launching new initiatives, and more. Throughout his career, Jay has gained national industry recognition and most recently spoke at Professional Remodeler Magazine's Extreme Lead Gen Summit in November 2021.

In addition to managing Dreamstyle's direct-response marketing strategy, Jay spends a considerable amount of his time volunteering with various local non-profits. He is the Vice President of Young Professionals of Albuquerque (YPA), a Founding Board Member for the Asian Business Collaborative (ABC), a Board Member on the UNM Anderson Alumni Council (AAC), and published 'Financial Literacy for Immigrants & Refugees', a book co-authored and edited with a group of professionals for the Refugee and Immigrant Well-being Project.

In February 2022, Jay was featured in Albuquerque Business First's 'New Mexicans to Know' Piece as a local leader. He was also named a Forty Under 40 Winner of 2022 by Pro Remodeler, a nationally distributed publication for the professional remodeling industry. In December 2022, Jay was the keynote speaker at UNM Anderson's Fall 2022 graduation ceremony at The Pit.

www.jaydshah.com

A.J. Ballantine

Owner, Cornerstone Remodeling

A.J is a seasoned entrepreneur with 10+ years of experience as the founder and CEO of Cornerstone Remodeling. As a skilled leader, A.J. has successfully built a thriving business over the years, with a strong emphasis on culture, growth and technology. Recently, A.J. has leveraged his extensive knowledge of the home improvement business to launch a new venture called RENDR—a remote engagement solution that helps contractors work less by streamlining the sales process and providing innovative solutions to improve their overall performance. Driven by the belief that technology can transform the home improvement industry, A.J. is committed to helping contractors achieve their full potential by leveraging digital tools and cutting-edge techniques.

Wesley Crocket

General Manager, Mahogany Builders

Wesley Crocket is the Co-Owner and General Manager of Mahogany Builders, a Chicago-based design+build firm with 20 employees. Mahogany Builders is a market leader, completing 75 high-end kitchens, bathrooms, and full home remodels a year. Wes was recently recognized in Pro Remodeler's 2023 40 Under 40 list. Wes earned his Bachelor's from Southern Illinois University-Carbondale and holds his Master's in Industrial/Organizational Psychology. As Mahogany Builders' General Manager he is responsible for selecting, deploying and maintaining the technology his company uses on a daily basis. Wes originally ran Mahogany Builders using a combination of Excel and Quickbooks. Since then, he's led Mahogany through the desert that has traditionally been the construction technology industry, including the development of Mahogany's own proprietary construction management platform.

Alena Brooks Blasio

President, B.A. Worthing

Blasio began her journey in construction and design at the age of five when her father started teaching her the basics of hand drafting. Blasio worked alongside her father as a designer and draftsman through high school. She went on to purchase his design build company in 2020 after obtaining a BA in Interior Architecture and M.S. in Real Estate and the Built Environment, and working in architecture. Blasio was a Pro Remodeler Forty Under 40 winner in 2022.

Shane Duff

Director of Market Development, Alair Homes

Duff joined Alair in 2016, and since then has expanded the company's footprint from 52 locations to more than 100. In addition to new market expansion, he works with Alair partners across the US and Canada to develop growth strategies that mitigate risk, increase freedom for the owners, and achieve sustainable scalability. Since joining Alair, Shane has provided advisory sessions to over 700 companies across the industry, both inside and outside of the Alair group.

Dave King

Executive Director, Home Improvement Research Institute

King has spent the past two decades in the strategy, research, and advanced analytics space. Nine of those years were focused directly in home improvement as VP of Strategy, Research & Analytics for EnerBank USA, a home improvement lender. Prior roles include Chief Statistician, Adjunct Professor, Board Member and Research Manager. King began serving as a HIRI board member in 2020 after he attended its annual Home Improvement Insights Summit and saw the strong impact that HIRI had across the industry. Today, as Executive Director, his primary goal is to grow the value that HIRI delivers to members through providing actionable and timely data-driven insights. He hopes to do this through increasing the quantity and quality of HIRI’s research and better leveraging the expertise that HIRI members bring to the table.

Tricia Lahti Wiitanen

Owner, Refined Homes

After a thriving career in corporate staffing, leadership, and sales, Wiitanen joined her husband to grow Refined homes in 2016. Having grown up with a family business that valued its customers and focused on the needs of the community, she always had ambition to do the same. Wiitanen provides Refined Homes with a systems-level understanding of business management and a true heart for customer service that meshes beautifully with her husband's attention to detail and old-world craftsmanship. While he cares for the projects, she minds the business and the clients. The result is a concierge-level remodeling team that partners with homeowners to produce outstanding projects. Wiitanen is the National Association of the Remodeling Industry's (NARI's) 2020 Minnesota Member of the Year.

Greg Harth

President, Harth Builders

Harth earned his B.S in Civil Engineering at the University of Delaware in 1996, and shortly thereafter moved to Colorado where he entered the heavy civil construction industry. He then joined Peter Kiewit Sons' as a Project Engineer where he worked on a number of high-level construction-focused engineering projects. In 2003, Harth returned home to join Harth Builders as a partner alongside his father, who founded the company. He officially took over ownership of the company in 2008. Over the course of 20 years, Harth increased the company's annual revenue to more than $20 million while maintaining net profitability. He holds Master Certified Remodeler (MCR) and Certified Kitchen and Bath Remodeler (CKBR) certifications by NARI and is also an Certified Aging in Place Specialist (CAPS).

John Dupuy

CEO, Renovo Home Partners

Dupuy has more than 20 years' experience working with private equity firms to build market leaders in consumer and industrial products and services. Renovo was created in November 2021 with the acquisitions of Alure Home Improvement, Dreamstyle Remodeling, and Remodel USA. Since the initial formation, Renovo has expanded its footprint further with the acquisitions of Minnesota Rusco, Newpro Home Solutions, Reborn Home Solutions, and Woodbridge Home Solutions. Renovo is a portfolio company of Audax Private Equity, a leading firm focused on executing buy and build strategies in growth industries like home remodeling. Mr. Dupuy earned a BS in Industrial Engineering from the Georgia Institute of Technology and an MBA from Southern Methodist University.

Andy Wells

President, Normandy Remodeling

Wells leads one of the largest and most respected residential design-build remodeling businesses in the country. He firmly believes that a solid company culture with a strong customer focus is the driving force in the company’s growth and employee longevity. Wells earned an accounting degree from the University of Illinois Urbana-Champaign, and worked as a Certified Public Accountant for six years prior to joining Normandy. This experience has proven to be invaluable in his current endeavors. Wells learned the remodeling business from the ground up; beginning with sales and operations, transitioning into management, and eventually ownership. Under his leadership, Normandy Remodeling has enjoyed tremendous growth, with sales volume increasing five fold over a 10 year period. Over the years, Wells has contributed to numerous articles in a variety of trade publications, and he believes that comparing notes with other businesses, both inside and outside of the industry, helps to uncover business solutions which serve to make Normandy even stronger.

Ian Foltz

VP, American Remodeling Enterprises

Foltz's home improvement experience dates back to 1996 as a part time cold caller in the replacement window industry. Since then, he's worked in just about every aspect of the industry, including sales, marketing, installation, finance, human resources, training, recruiting, and more. Foltz often uses his Marine Corps background in helping him create a disciplined mindset and form SOPs that make American Remodeling's business model easy to manage. He believes in the adage that “People fail, processes do not.” Foltz also attributes his success to a number of mentors he's had in the business and considers himself fortunate to be able to mentor new people coming into the industry.

Jesse Kreisman

Vice President, ALCO Products

Jesse is the President of Alco Products, a family owned and operated Maryland based exterior remodeling business. As president, Jesse is responsible for overseeing the growth and expansion of Alco, with a heavy emphasis on its sales and marketing departments. Jesse worked for the company during his time at University of Maryland helping with digital marketing, and after graduating, went to work full time in the sales department, eventually taking over the business with his brother in 2019. Since that time, both the company and sales team has tripled in growth. Jesse has a passion for sales, sales strategy, and sales psychology and looks forward to sharing his insights at the upcoming Pinnacle Experience.

Charlie Gindele

Business Coach, Certified Contractors Network

Author, Lessons Learned: My Journey from Contractor to Businessman

A Philadelphia native, Gindele worked for Alcoa Building Products from 1978 to 1984 in a variety of roles including district sales manager and marketing manager. He moved to California in 1984, and started a roofing and window replacement company which became the Renewal by Andersen affiliate for Orange County in 2005. In 2019, the location was purchased by RBA corporate and Gindele stayed on as the general manager. After more than 50 years in the home improvement business, Gindele is retired, but does part time sales and business coaching. He has written two books: Lessons Learned – My Journey from Contractor to Businessman and Build It To Last – A Memoir. From 2003 to 2018, Gindele was chairman of the Steering Committee of Certified Contractors Network (CCN), a peer-driven industry consulting and training organization. He speaks frequently and on a wide range of topics at CCN meetings and boot camps.

Joey Willhite

General Manager, Bellweather Design Build

Willhite worked his way through the company's ranks, starting as Bellweather's Office & Property Manager and going on to spend many years as Senior Project Manager. Currently, his areas of focus are business strategy and growth, systems development, team cohesion, and company culture. Willhite is a NARI Certified Remodeler (CR), Certified Project Manager (CRPM) and is an instructor for the CRPM prep course. He was named one of Pro Remodeler's Forty Under 40, and has been nominated for the Remodelers Advantage Impact Award three times. Prior to working in residential remodeling, Willhite earned a master's degree in Education from Temple University.

Drew Barto

Director, Home Improvement, Pro Remodeler

As the former Director of Marketing for award-winning Energy Swing Windows & Total Basement Finishing by Energy Swing Windows for more than a decade, Drew helped this family-owned business become a primetime player in the Pittsburgh market by outsmarting the national brands with bigger budgets. He achieved this by mastering a mix of old media (direct mail) and new media (Facebook advertising) with laser-focused targeted audience selection. Drew was a 2021 Pro Remodeler "Forty Under 40" inductee and now proudly represents Pro Remodeler as its Director of Home Improvement.

Mark McClanahan

President, Mosby Building Arts

McClanahan is a continuous knowledge seeker and business enthusiast with 20 years of experience in leadership development, business planning, marketing, technology integration, and team performance. Since being named president of Mosby Building Arts in 2015, he's led the 75-year old company to record setting revenues and profits. McClanahan's focus on leadership development and building a healthy culture is key to the company's success. His unconventional past as a Grammy nominated and Emmy Award winning music producer and recording engineer has given McClanahan a unique perspective on how to inspire teams to perform at their best. McClanahan is a current member of Harvard's Joint Center for Housing Remodeling Futures Steering Committee.

Chris Payson

Founder, COCOON

Chris and Angela Payson launched West Chester Design Build out of their living room in 2007. After a dozen years of successful growth they felt that the company name no longer accurately reflected the true heart of their business. “It has always been a dream of ours to simplify the remodeling experience for our customers,” says Chris. “We believe that in order to do that you must have an amazing process, an outstanding team, and a design studio where customers can see and feel all the elements of their home remodel.” Following that dream led the Paysons to purchase a historical barn and transform the space into the COCOON Design Studio—an extension of their newly rebranded and renamed company. The Paysons have found great satisfaction in building the COCOON brand over the past several years, and today COCOON is the #1 Design-Build company serving the Philadelphia suburbs.

Angela Payson

Founder, COCOON

Chris and Angela Payson launched West Chester Design Build out of their living room in 2007. After a dozen years of successful growth they felt that the company name no longer accurately reflected the true heart of their business. “It has always been a dream of ours to simplify the remodeling experience for our customers,” says Chris. “We believe that in order to do that you must have an amazing process, an outstanding team, and a design studio where customers can see and feel all the elements of their home remodel.” Following that dream led the Paysons to purchase a historical barn and transform the space into the COCOON Design Studio—an extension of their newly rebranded and renamed company. The Paysons have found great satisfaction in building the COCOON brand over the past several years, and today COCOON is the #1 Design-Build company serving the Philadelphia suburbs.

Larry Weinberg

CEO, BOWA

Running his own business was always a dream for Weinberg. He graduated from the University of Virginia in 1985, earned his CPA certificate, and began working for Arthur Andersen in its small-business division. Barely a year later, in 1988, Weinberg left the corporate world to found BOWA Builders with Josh Baker, a college friend. Starting with little capital, he worked in almost every aspect of the company, and developed the remodeling-production systems, as well as the financial systems used in the office. Today, Weinberg spearheads strategic management, evaluates new opportunities, and directs the company vision. An avid entrepreneur, Weinberg joined the Washington, D.C. Young Entrepreneur’s Organization (YEO) in the 1990s and later became a member of the board. He continued pursuing his love of business by joining the Washington Chapter of the Young Presidents Organization (YPO) where he quickly became the Chairman of the Washington Metro Chapter.

Will Giesey

Managing Partner, Bellweather Design Build

Giesey founded Bellweather in 2002 after owning several other businesses. He earned his MBA from Temple University and studied Fine Art at Lawrence University, with concentrations in design and architecture. Giesey is interested in engineering, energy efficiency, and historical preservation as well as modern, timeless design. His knowledge and team participation in projects involving structural, mechanical, and material applications ensures that all aspects of the project are considered during the sales and design planning phases. Since 2012, he has been the Chairman of the Gloucester City Historical Commission. He is the president of the Philadelphia area chapter for the Professional Remodeling Organization (PRO) and holds multiple certifications.

Josh Harris

VP & Owner, Jerry Harris Remodeling

Harris is a seasoned business executive, licensed attorney, and entrepreneur based in the Hampton Roads/Virginia Beach area. As Vice President of the leading design-build remodeler in the area, Harris is responsible for overseeing several key departments, including marketing, human resources, administration, client outreach, and business development. After graduating from Virginia Tech with his undergraduate degree, Josh pursued his passion for law by attending the University of Richmond School of Law, where he earned his law degree in 2015. As a licensed attorney in Virginia, Josh brings a unique perspective and skill set to his work as a business executive and remodeler. Armed with his legal background and varied experience in business management, remodeling, and marketing, Harris looks forward to sharing his insights at the upcoming Pinnacle Experience.

Dawn Dewey

Senior VP, Marketing & Business Development, Dreamstyle Remodeling

Dewey has led the marketing team for Dreamstyle Remodeling for the past 11 years, during which time the company has grown from $23M in annual revenues to $190M in 2022. Her ability to drive sustainable lead growth at an efficient cost has been a key part of the company's 30%+ annual sales growth year after year. Dewey serves on Renovo Home Partner's Marketing Steering Committee and is a member of Harvard's Joint Center for Housing Remodeling Futures Steering Committee.

Tom Houghton

Owner, Round Peg Solutions

Houghton is a seasoned speaker, consultant, and business strategist who delivers high-energy presentations that challenge audiences to level up their skills by leveraging technology and applying creative solutions to maximize their businesses. He has built businesses from the ground up and worked for major corporations sifting from the best of both worlds to combine crucial information for businesses of all sizes. Most recently, Houghton was vice president of Bearded Builders, where in one year he turned the business around from losing money to producing the highest revenue and profit in the company's history. In 2022, Houghton was a Pro Remodeler's Forty Under 40 winner.

John Martindale

CEO, Brothers Services
Co-Owner, Certified Contractors Network

Martindale's unique perspective on growth was formed by a 40-year journey that began as a young tradesman and led him to become one of remodeling's more well-respected business leaders. Over that time, his efforts transformed Brothers from a small roofing company into one of the largest and most successful full-service remodelers in the country. Martindale earned an MBA from Loyola College, is a recipient of the EY Entrepreneur of the Year Award, and has been named CEO of the Year by Smart CEO Magazine. He knows firsthand the challenges faced by contractors, and this awareness led him to become co-owner of Certified Contractors Network (CCN). CCN was created to provide business owners within the contracting industry a network of peers that could share best practices to solve sales, production, and general management problems.

Scott Siegal

President, Maggio Roofing Company
President, Certified Contractors Network

Siegal founded Maggio Roofing Company 33 years ago and the company continues to be among the strongest, most reputable roofing companies in the Washington, DC metro area. Siegal knows firsthand the challenges facing contractors, and this awareness led him to become a founding member of Certified Contractors Network (CCN). CCN was created to provide business owners within the contracting industry a network of peers that could share best practices to solve sales, production, and general management problems. The organization has members throughout the U.S. and Canada, and offers an entire marketing, sales, and management system for contractors. Under Siegal's leadership, CCN has seen increased prominence within the industry as well as strategic partnerships with a variety of industry leaders. Scott is a sought after speaker, past president of the Washington Area Roofing Contractors Association, and a past board member for the National Roofing Contractors Association.

Joaquin Erazo,

Marketing Strategist, DreamMaker Bath & Kitchen

Erazo is a sought-after marketing visionary, strategist, and speaker in the remodeling field. His work has been published in Forbes, Inc. Magazine, The Washington Post, Fast Company, and a variety of business-to-business publications including Pro Remodeler. He is a sought after speaker at remodeling conferences. Joaquin's experience includes directing marketing for Case Design/Remodeling for 14 years as VP and CMO, along with implementing marketing for over 60 of the leading design build companies in the US (through Marketing Wing from 2013 through 2022). As the Marketing Strategist for DreamMaker Bath & Kitchen, Erazo assists the brand with strategic marketing development and national marketing campaigns for over 40 DreamMaker franchisees in 24 states.

Duane Johns

Regional Partner, Alair Homes and Host, Builder Nuggets podcast

Duane Johns has been dedicated to elevating professionalism in the construction industry for over 25 years. He entered the construction industry over 30 years ago working on oceanfront estates in The Hamptons on Long Island, New York. After honing his skills and being involved in all aspects of high-end custom construction, he moved to Charlotte, North Carolina in 1996 and started a general contracting business with Roger Ketchum. He is currently the co-host of the Builder Nuggets podcast, co-owner of Alair Homes Charlotte, and Regional Developer for Alair Homes.

Vince Nardo

President, Reborn Cabinets

Vince Nardo is President of a family-owned 35-plus year old kitchen and bath remodeling firm located in Orange County, California. Winner of many industry awards, Reborn has been recognized as a Top Workplace by Inc. Magazine's fastest-growing companies in America, and winner of the Better Business Bureau's Torch Award for Ethics. Vince and his family have grown Reborn to over 400 team members with six locations throughout California and Nevada, completing over 4,000 kitchen and bath remodels each year.

Tom Kelly

Owner, Neil Kelly Company

Tom Kelly served as president of the country's largest design-build remodeling company, Neil Kelly Company, for 43 years before retiring in 2022. Kelly expanded the company into five fast-growing locations throughout the Northwest, and today, more than 200 employees and thousands of satisfied clients benefit from his innovative vision and deft management style. During his time as president, Neil Kelly Company became a green trailblazer through LEED-certified custom homes and Neil Kelly locations, in addition to achieving B-Corp status. Known for his service to the community, Tom recently chaired the Portland Development Commission (aka Prosper Portland). Among other accolades, Tom was recognized with the Volunteers of America of Oregon DePriest Award and the Fred Case Award for Entrepreneur of the Year.

Ty Melton

Founder, Melton Design Build

Ty Melton founded Melton Design Build in 1993. Today, both Ty and Melton Design Build have become household names when it comes to residential and commercial renovation in Boulder County. He has worked with the city and county of Boulder to develop green building practices and is an active member of Remodeler's Advantage, a national roundtable group where some of the best remodelers in the nation work together throughout the year to share best practices, ideas and insights for running a top-notch remodeling firm.

Mark Richardson

Author & Industry Advisor

Mark Richardson is an author, columnist, and business growth strategist. Mark began his career selling remodeling and pioneered the design-build remodeling business model. He is a member of the NAHB Remodeling Hall of Fame, a Fellow at Harvard University's Joint Center for Housing Studies, and was named an Ernst and Young Entrepreneur of the Year for Construction and Real Estate. He is the author of the best-selling books, "How Fit Is Your Business," "Fit To Grow," and "The Art of Time Mastery."

Bobby Vickers

Partner at Doorvana

Bobby Vickers most recently served as the Chief Marketing Officer (CMO) at Brennan Enterprises, an exterior remodeling company specializing in window and door replacement in the Dallas-Forth Worth area. He believes a good CMO knows where a business needs to be in three years, while the best CMOs drive their businesses to where they need to be in three years. The difference between the two is action. Vickers consistently exceeds his lofty goals in the remodeling industry by engaging his audiences, invigorating his teams to grow, and keeping the revenue flowing. He excels at digital marketing and is at the forefront of the latest technology trends and best practices. A peer has described Vickers as “...approachable, knowledgeable, multifaceted, and driven…with the receipts to prove it.”