Agenda

Check back for agenda updates as we've been working hard to put together an unforgettable event — three days packed with roundtable discussions, consultations, interactive panels, networking, plus plenty of fun in Baltimore! Check back often to see agenda updates!

12:00 - 2:00pm

Conference Registration and Hot Products & Trends Exhibits


2:00 - 3:00pm

General Session - The Pinnacle Experience Kick Off

Right Person, Right Seat

How much does one bad hire cost a business? The amount is staggering. There's the time spent recruiting and onboarding, lost revenue, low morale, decrease in brand reputation, legal liability, and the list goes on. In this fast paced presentation, Elias will reveal how to hire people that embrace your core values, and then make sure they are in the right role for their strengths.

Speaker: Brian Elias, CEO, Refloor


3:00 - 3:40pm

Track Sessions

Home Improvement

How to Lead Through Change: Expert Insight from Top Home Improvement Executives

The only constant in life, and business, is change. Home improvement companies that are slow to adapt are more likely to fall woefully short of growth goals and profit projections. Successful companies have several things in common, including leaders who are capable of recognizing and reacting to obstacles that stand in their way. Power100 CEO Greg Cummings will moderate an impressive panel of some of the country's top home improvement CEOs who will share how they've led their teams to new heights amidst a sea of change. You'll walk away from this panel with economy-proof principles that will help you lead your team through any challenge.

Speaker: Greg Cummings, CEO, Power100

Design Build

Case Study: A Marketing Success Story

Founded in 1961, Case Design is an industry leader with over $50 million in revenue for 2023. A crucial part of the company's outstanding success lies in its smart, competitive marketing. This session will take a deep dive into the strategies Case relies on to build a powerful marketing program, target the right demographic, and gain qualified leads. Discover the art and science behind how an industry trailblazer keeps its brand message top-of-mind in a hyperconnected world.

Speaker: Bruce Case, President and CEO, Case Architects & Remodelers


3:40 - 4:15pm

Hot Products & Trends Exhibits and Refreshments


4:15 - 5:30pm

Subject Matter Expert Workshops
Home Improvement and Design Build


6:30 - 8:30pm

Welcome Party, MaGerks Pub & Grill in Federal Hill


7:30 - 8:30am

Breakfast and Hot Products & Trends Exhibits


8:30 - 10:10am

General Session - Conference Day 2 Welcome and Day 1 recap

Endless Customers: A Life-Changing Framework to Earn More Trust, Attract More Qualified Customers, and Grow Your Business in the Digital Age

Based on his landmark book They Ask You Answer, that has sold over 100,000 copies around the world and was named a “Top 5 Marketing Book of All Time,” Endless Customers addresses two fundamental problems businesses (both B2B and B2C) are dealing with today:

  • How do we evolve our business model to fit the demands of a dramatically more informed, less patient, and more digital customer?
  • How can we establish our brand and business as the voice of trust in our space, while attracting enough customers and standing out above the noise?

With these important questions in mind, attendees in this program will learn:

  • How companies must evolve their sales and marketing departments (and their priorities) to meet the expectations of informed digital customers
  • The very specific types of content today's buyers demand to see (and learn about) on a company's website and social platforms – and how to effectively address these subjects as a business to gain their trust.
  • The role visual media will play on the buying process moving forward and how companies can effectively embrace this critical medium.
  • How to use effective content to revolutionize the sales process.
  • How customers are demanding more of a “seller-free” sales experience on the front end of the buying process.
  • The up-and-coming trend of “self-service” – and how companies can give customers more control while increasing leads and sales in the process

Ultimately, Endless Customers focuses on “trust” and “change” and has proven to be life-changing for the 500+ audiences around the world that have received this very program.

Marcus SheridanKeynote Speaker: Marcus Sheridan, Transformational sales and marketing leader, master storyteller, serial entrepreneur

Sponsored by: Rilla Logo


Panel Discussion - Industry Insights: How To Use Technology and Marketing to Create a Superior Customer Experience That Helps You Close More Sales

Panelists: TBD


10:10 - 10:30am

Hot Products & Trends Exhibits and Refreshments


10:30 - 11:10am

Track Sessions

Home Improvement

A Blueprint for Sales Success In Uncertain Times

In this energetic, entertaining, and fast-paced presentation, highly successful home improvement sales training guru Paul Burleson will share how to adjust, adapt, and prevail in changing times. This talk will lay out a blueprint on how to utilize today's sales technology, reinforce the power of the in-home demo, reveal how to master the money-making art of listening to your customers, and explore how to create a powerful selling system that helps you develop customers for life.

Speaker: Paul Burleson, Consultant, Westlake Royal Building Products

Design Build

Building A Small Projects Division from the Ground Up

In 2020, Harth Builders started a small projects division. The initiative saw enormous growth, with 2024 revenue budgeted for $3 million. Harth Home Services now accounts for more than 10% of Harth's size overall with two salespeople dedicated to the division full time. In a case study-type presentation, Greg Harth will discuss how the small projects division integrates into the rest of the company, and why he had to rethink systems and processes several times. “It's similar to building a new company,” he says. “We experienced the same growing pains as back in the beginning with Harth Builders.”

Speaker: Greg Harth, President, Harth Builders


11:15am - 12:00pm

Roundtable Discussions

Home Improvement

Roundtable #1A - Lead Gen

Speaker: Ryan Shutt, CEO, Southwest Exteriors

Roundtable #1B - Leadership

Learn leadership best practices from your peers in a dynamic mastermind session.

Speaker: Megan Curry, General Manager, Revelare Kitchens

Roundtable #1C - Sales

In these fast-paced mastermind sessions provide actionable advice from sales leaders in remodeling and home improvement.

Speaker: Scott Siegal, President, Certified Contractors Network

Design Build

Roundtable #1A - Lead Gen

Speaker: TBD

Roundtable #1B - Leadership

Learn leadership best practices from your peers in a dynamic mastermind session.

Speaker: TBD

Roundtable #1C - Sales

In these fast-paced mastermind sessions provide actionable advice from sales leaders in remodeling and home improvement.

Speaker: Bill Millholland, Executive Vice President, Case Architects & Remodelers


12:00 - 1:00pm

Networking Lunch


1:00 - 2:20pm

General Session

What to Expect for the Remodeling Market in 2024 and Beyond

The future health of the remodeling industry can be best understood by looking at three sources: 1) Consumer behavior 2) Economic data 3) Insights from market leading remodelers. In this fast paced and dynamic talk, Richardson will dive into all three areas and reveal not only what he's seeing today, but what the future will likely bring for design build and home improvement companies.

Speaker: Mark Richardson, Remodeling Industry Advisor, Author, and Speaker


Panel Discussion - Industry Insights: How Will the Current Economy Affect Consumer Spending on Home Improvements?

Speaker: TBD


2:30 - 3:15pm

Roundtable Discussions

Home Improvement

Roundtable #2A - Technology

Speaker: Briana Hetherington, Founder, Altruistic Advisory

Roundtable #2B - Leadership

Learn leadership best practices from your peers in a dynamic mastermind session.

Speaker: Gary Cohen, Vice President, Certified Contractors Network

Roundtable #2C - Lead Gen

Speaker: Bridget Cramer, Director of Marketing, Lindus Construction

Roundtable #2D - Sales

In these fast-paced mastermind sessions provide actionable advice from sales leaders in remodeling and home improvement.

Speaker: Tommy Ingram, General Manager, Coastal Windows & Exteriors


2:30 - 3:15pm

Track Session

Design Build

Systems and Processes that Work

In 2023, Case designed, sold, and produced more than 160 projects worth nearly $50,000,000. The company's success is founded on processes that are repeatable, trainable and built to ensure predictable results. In this session Millholland will outline the detailed processes the company uses including various roles involved, the steps taken from lead to completion, and the technologies implemented along the way.

Speaker: Bill Millholland, Executive Vice President, Case Architects & Remodelers


3:15 - 3:30pm

Hot Products & Trends Exhibits and Refreshments


3:30 - 4:10pm

Track Sessions

Home Improvement

5 Beliefs of a Winning Entrepreneurial Mindset

Too often in the home improvement industry, companies feel compelled to “crush the competition” and are misled to believe that they are only in business to make a profit. Great Day Improvements CEO Michael Hoy and Chief Marketing Officer Amy Zimmerman will share the stage to deliver a dynamic presentation on what is really required to become a winner in the world of home improvement. In addition to outlining the core beliefs of a winning entrepreneurial mindset, the duo will reveal the 10 Team Commandments that will help you create a company culture that eats strategy for breakfast!

Speakers: Michael Hoy, CEO, Great Day Improvements
Amy Zimmerman, Senior Vice President, Great Day Improvements

Design Build

5 Keys to Intentional Growth

Growing a team from six people to nearly 30 in just four years is a challenging task. Here, Michael Sauri shares how he found the right people, placed them in the correct roles, created a strong company culture, and built processes to streamline efficiency. He also recounts the problems and losses suffered along the way, and reveals five things he would do over again, and the five he would avoid. Today, TrivistaUSA is an artistic Design-Build company that regularly delights clients, employees, and the community it serves.

Speaker: Michael Sauri, President and Co-Owner, TriVistaUSA Design + Build


7:00 - 10:00pm

Pinnacle Celebration


8:00 - 9:00am

Breakfast and Hot Products & Trends Exhibits


9:00 - 9:50am

General Session - Conference Day 3 Welcome and Day 2 recap

The Death of SEO and What Comes Next

Vince Venditti helped take Premier Home Pros from $15 million to $100 million in one year without outside funding. His secret sauce lies in a forward-looking take on digital marketing, the same take that he used to help his prior employer—the largest direct-to-consumer home improvement company — reach $1 billion dollars in revenue. In his words, SEO is dead. It's time to prepare for the new marketing mindset.

Speaker: Vince Venditti, President, Premier Home Pros


10:00 - 10:45am

Roundtable Discussions

Home Improvement

Roundtable #3A - Sales

In these fast-paced mastermind sessions provide actionable advice from sales leaders in remodeling and home improvement.

Speaker: TBD

Roundtable #3B - Technology

These open-format conversations include real-world technology solutions from remodelers and home improvement professionals.

Speaker: TBD

Roundtable #3C - Lead Gen

Speaker: Amy Zimmerman, VP of Marketing, Great Day Improvements

Design Build

Roundtable #3A - Technology

These open-format conversations include real-world technology solutions from remodelers and home improvement professionals.

Speaker: Jeff Mink, Vice President of Sales, Residential Home Construction, ECI

Roundtable #3B - Lead Gen

Speaker: TBD

Roundtable #3C - Leadership

Learn leadership best practices from your peers in a dynamic mastermind session.

Speaker: TBD


10:55 - 11:30am

General Session Speaker & Closing Remarks

Business Evolution: Ignite Your Potential and Achieve Success

Discover what pushes successful organizations forward, what keeps companies from growth, and explore how your behaviors, values, and purpose impact your company's progress. From your big, hairy, audacious goals to core ideologies, Briana Hetherington walks attendees through her proven strategies and the data-backed secrets to success and offers actionable insights into the transformative steps leaders can take to ignite powerful change to propel an organization toward unprecedented heights.

Speaker: Briana Hetherington, Founder, Altruistic Advisory


Agenda subject to change.


Professional Remodeler inspires and educates more than 85,000 businesses in the residential remodeling industry. These companies include design-build firms and home improvement professionals. Led by a team of expert editors and former remodelers, Pro Remodeler has earned numerous prestigious awards for editorial coverage.

www.proremodeler.com