Bridget Cramer

Director of Marketing, Lindus Construction

Bridget has been with Lindus Construction since 2012, joining the growing family-owned company that was generating revenue at $18 million annually at the time. Since then, the company has grown exponentially, yet commendably their marketing budget has not. Thanks to Bridget's fine-tuned focus on best marketing practices and forward-thinking strategies, Lindus Construction has become a regional powerhouse in both revenue and brand awareness without relying on the spending demanded by traditionally expensive, and oft-ineffective, marketing campaigns. Bridget's role in creating both efficient and effective marketing strategy has been critical to the company's recruiting success while climbing to #56 on the 2023 Qualified Remodeler's Top 500 List, an annual industry ranking of the nation's largest remodeling construction firms.

Bridget's strength lies in conceptualizing, engaging, and overseeing the implementation of all marketing campaigns for Lindus Construction, a role that has greatly expanded since she began in 2012. Then, the marketing strategy at Lindus was fairly basic; including ads in just three newspapers, three direct mail vendors and a handful of spots on television and in the yellow pages to capture leads. Today, the Lindus marketing “machine” has steadily and smartly scaled, keenly capitalizing on the increasing demand and opportunities of digital formats. Bridget has proven to be an industry leader due to her highly effective approach to engaging Facebook, Twitter, Pinterest, Instagram, LinkedIn, TikTok, blogs, and various other online reputation management tools. Bridget also manages web content (WordPress, Adobe, Photoshop), Creative (Canva) and email marketing (Constant Contact, HubSpot, CRM: SalesForce and MarketSharp) campaigns.

On the more traditional side, Bridget has prioritized marketing ROI by pursuing countless messaging opportunities including radio SEO, SEM, newspaper, digital agency and direct mail marketing buys, all while directing the public relations team to ensure the Lindus brand is consistent and regularly recognized via regular earned media placements.

Bridget's passion for her work is felt both inside and outside the company. It is not uncommon for Bridget to altruistically mentor smaller-sized contractors who do not have the know-how or resources of a marketing agency, but could use some help with digital or day-to-day marketing needs. It's her way of being a good steward or paying it forward in the industry, a motto and driving force at Lindus.

Bridget has been recognized as a 40 Under 40 recipient from Pro Remodeler Magazine (2017) and 40 Under 40 Recipient of Pro Builder Magazine (2023).

Outside of Lindus, Bridget owns and operates a side marketing business helping small businesses and non-profit organizations. In her free time, Bridget enjoys group exercise, trying new recipes or restaurants, and spending time with family and friends while always keeping an eye out for new challenges and opportunities for personal growth.